In 2024, the retail category had a gross TV ad spend of *** billion euros in the Netherlands, ranking first in the list. The foods and beverages and personal care industry ranked second and third, with, *** and *** million euros, respectively.
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Screenforce. (March 5, 2025). Gross TV advertising expenditure in the Netherlands in 2024, by category (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce. "Gross TV advertising expenditure in the Netherlands in 2024, by category (in million euros)." Chart. March 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce. (2025). Gross TV advertising expenditure in the Netherlands in 2024, by category (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce. "Gross Tv Advertising Expenditure in The Netherlands in 2024, by Category (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2025, /statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
Screenforce, Gross TV advertising expenditure in the Netherlands in 2024, by category (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/ (last visited July 31, 2026)
Gross TV advertising expenditure in the Netherlands in 2024, by category (in million euros) [Graph], Screenforce, March 5, 2025. [Online]. Available: /statistics/686908/tv-gross-ad-expenditure-in-the-netherlands-by-branch/
