The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
In 2023, Gloria was the most popular FMCG brand in Peru, with million Consumer Reach Points (CRP). Doña Gusta ranked second, with *** million CRP, followed by San Jorge, with **** million CRP.
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Kantar Worldpanel. (June 11, 2024). Leading fast moving consumer goods (FMCG) brands in Peru in 2023 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Peru in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. (2024). Leading fast moving consumer goods (FMCG) brands in Peru in 2023 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Peru in 2023 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Peru in 2023 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/ (last visited August 01, 2026)
Leading fast moving consumer goods (FMCG) brands in Peru in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: /statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
