*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Latin America: Head & Shoulders brand popularity 2022, by country
In 2022, Peru was the Latin American country with the highest popularity for the brand Head & Shoulders, with ** million Consumer Reach Points (CRPs). Still, Central America as a region had a higher Head & Shoulders brand popularity, with ** million CRPs.
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Kantar Worldpanel. (August 7, 2023). Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points)." Chart. August 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel. (2023). Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Head & Shoulders in Latin America in 2022, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2023, /statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/ (last visited July 28, 2026)
Popularity of the brand Head & Shoulders in Latin America in 2022, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: /statistics/1071811/popularity-head-and-shoulders-latin-america-consumer-reach-points/
