* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Citation formats
Latin America: Bimbo brand popularity 2019, by country
In 2019, the brand popularity of Bimbo in Mexico reached *** million Consumer Reach Points (CRP), while registering ** million CRP in Colombia and ** million in Argentina. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
In that year, Bimbo was bought on average around ** times per household in Mexico, which made it the second most purchased FMCG brand in the North American country that year.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Bimbo in Latin America in 2019, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2020, /statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/ (last visited July 25, 2026)
Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: /statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
