*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Latin America: Sunsilk|Sedal|Seda brand popularity 2022, by country
In 2021, Brazil was the Latin American country with the highest popularity for the brand Sunsilk|Sedal|Seda, reaching *** million Consumer Reach Points (CRPs). That year, Argentina and Mexico ranked second in terms of brand popularity, with ** million CRPs each.
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Kantar Worldpanel. (August 7, 2023). Popularity of the brand Sunsilk|Sedal|Seda in Latin America in 2022, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1071593/popularity-sunsilk-sedal-seda-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Sunsilk|Sedal|Seda in Latin America in 2022, by country (in million Consumer Reach Points)." Chart. August 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1071593/popularity-sunsilk-sedal-seda-latin-america-consumer-reach-points/
Kantar Worldpanel. (2023). Popularity of the brand Sunsilk|Sedal|Seda in Latin America in 2022, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1071593/popularity-sunsilk-sedal-seda-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Sunsilk|sedal|seda in Latin America in 2022, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2023, /statistics/1071593/popularity-sunsilk-sedal-seda-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Sunsilk|Sedal|Seda in Latin America in 2022, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071593/popularity-sunsilk-sedal-seda-latin-america-consumer-reach-points/ (last visited July 31, 2026)
Popularity of the brand Sunsilk|Sedal|Seda in Latin America in 2022, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: /statistics/1071593/popularity-sunsilk-sedal-seda-latin-america-consumer-reach-points/
