* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Mexico was the country where the brand Knorr was the most popular in Latin America in 2019, with *** million Consumer Reach Points (CRP). The food brand also registered a high popularity in Brazil and Argentina, with ** million and ** milllion CRP, respectively. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Knorr in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1071557/popularity-knorr-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Knorr in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1071557/popularity-knorr-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Knorr in Latin America in 2019, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1071557/popularity-knorr-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Knorr in Latin America in 2019, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2020, /statistics/1071557/popularity-knorr-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Knorr in Latin America in 2019, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071557/popularity-knorr-latin-america-consumer-reach-points/ (last visited July 27, 2026)
Popularity of the brand Knorr in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: /statistics/1071557/popularity-knorr-latin-america-consumer-reach-points/
