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In 2024, Coca-Cola was the most popular FMCG brand among Mexican consumers, with more than *** billion Consumer Reach Points (CRP). The food and beverage brands Bimbo and Lala followed by less than half of that score. By household penetration rate, Bimbo outperformed Coca-Cola in the Latin American country: over ** percent of households bought products from the Mexican bakery company in 2020, nearly ** percent purchased Coca-Cola beverages at least once a year.

Coca-Cola in Mexico

Mexico is the most important Latin American market for the Coca-Cola Company. Since 2017, the country has accounted for nearly half of the total sales volume in the region, while Brazil followed by a wide margin. For Coca-Cola FEMSA, the Mexican franchise of the famous U.S. brand, sparkling beverages represented over ** percent of its total sales in the country in 2020. That year, the company’s revenue totaled billion Mexican pesos, equivalent to approximately *** billion U.S. dollars at the exchange rate on December 31, 2020.

Bimbo’s performance worldwide

Grupo Bimbo, headquartered in Mexico City, is one of the key players in the bakery product manufacturing industry worldwide. In 2020, 203 Bimbo factories were operating in 33 countries around the globe, of which ** percent were located in North America (including Mexico) and over ** percent in Europe, Asia, and Africa. Central and South American accounted for the remaining share. That same year, the net sales generated by Bimbo in Mexico amounted to approximately *** billion Mexican pesos, while its presence in the rest of North America represented another *** billion pesos.