Most popular food brands in Peru 2023| ��ƽ��

Leading food brands in Peru in 2023 (in million Consumer Reach Points)

Characteristic	Consumer Reach Points in millions
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Release date

June 2024

More information

Region

Peru

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Citation formats

Doña Gusta was the leading food brand in Peru in 2023, with million Consumer Reach Points (CRP). San Jorge ranked second, with **** million CRP, followed by Ajinomoto, with **** million CRP. That same year, Inca Kola was the leading beverage brand in the South American country.