*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Latin America: Dove brand popularity 2022, by country
In all of Latin America, Brazil registered by far highest popularity for the personal care brand Dove in 2022. Dove received *** million Consumer Reach Points (CPRs) in the Portuguese-speaking country, while Argentina counted ** million CRPs in Argentina. Mexico ranked third on the list of Dove brand popularity.
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Kantar Worldpanel. (August 7, 2023). Popularity of the brand Dove in Latin America in 2022, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1071750/popularity-dove-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Dove in Latin America in 2022, by country (in million Consumer Reach Points)." Chart. August 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1071750/popularity-dove-latin-america-consumer-reach-points/
Kantar Worldpanel. (2023). Popularity of the brand Dove in Latin America in 2022, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1071750/popularity-dove-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Dove in Latin America in 2022, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2023, /statistics/1071750/popularity-dove-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Dove in Latin America in 2022, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071750/popularity-dove-latin-america-consumer-reach-points/ (last visited July 27, 2026)
Popularity of the brand Dove in Latin America in 2022, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: /statistics/1071750/popularity-dove-latin-america-consumer-reach-points/
