*Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology .
Based on Consumer Reach Points, Coca-Cola was ranked as the leading fast-moving consumer goods (FMCG) brand worldwide in 2024 with around **** billion. Consumer Reach Points are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). OMO and Colgate ranked in second and third places, with ****Â billion and **** billion Consumer Reach Points, respectively.Â
The Coca-Cola Company
The Coca-Cola Company is a producer, retailer, and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The Coca-Cola Company's net operating revenue reached just over ** billion U.S. dollars worldwide in 2024. Their net operating revenue hit a peak of ** billion U.S. dollars in 2012.
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Kantar. (October 29, 2025). Leading fast moving consumer goods (FMCG) brands worldwide in 2024, by household reach (in million Consumer Reach Points)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/718304/fmcg-brands-reach/
Kantar. "Leading fast moving consumer goods (FMCG) brands worldwide in 2024, by household reach (in million Consumer Reach Points)*." Chart. October 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/718304/fmcg-brands-reach/
Kantar. (2025). Leading fast moving consumer goods (FMCG) brands worldwide in 2024, by household reach (in million Consumer Reach Points)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/718304/fmcg-brands-reach/
Kantar. "Leading Fast Moving Consumer Goods (Fmcg) Brands Worldwide in 2024, by Household Reach (in Million Consumer Reach Points)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2025, /statistics/718304/fmcg-brands-reach/
Kantar, Leading fast moving consumer goods (FMCG) brands worldwide in 2024, by household reach (in million Consumer Reach Points)* ÌÇÐÄÆƽâ°æ, /statistics/718304/fmcg-brands-reach/ (last visited July 15, 2026)
Leading fast moving consumer goods (FMCG) brands worldwide in 2024, by household reach (in million Consumer Reach Points)* [Graph], Kantar, October 29, 2025. [Online]. Available: /statistics/718304/fmcg-brands-reach/
