* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Citation formats
Colombia: most purchased FMCG brands 2019, by buying frequency
In 2019, Freskaleche, a brand specialized in diary products, was the fast moving consumer goods (FMCG) brand that was purchased most frequently in Colombia, with its products bought an average of ** times per household. In that year, Coolechera was the second most frequently purchased brand in the South American country, with a household purchase frequency of **** times per year. Colgate was the leading health and beauty brand in Colombia that same year.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency." Chart. May 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Colombia in 2019, by Household Purchase Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2020, /statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency ÌÇÐÄÆƽâ°æ, /statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/ (last visited July 30, 2026)
Leading fast moving consumer goods (FMCG) brands in Colombia in 2019, by household purchase frequency [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: /statistics/1079188/most-popular-fmcg-brands-colombia-by-frequency/
