*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Latin America: Pantene brand popularity 2022, by country
In Brazil, the brand Pantene registered the highest popularity in the Latin American region in 2022, with ** million Consumer Reach Points (CRPs). Mexico was the second most relevant market for the haircare brand, with ** million CRPs that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Worldpanel. (August 7, 2023). Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points)." Chart. August 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel. (2023). Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Pantene in Latin America in 2022, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2023, /statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/ (last visited July 25, 2026)
Popularity of the brand Pantene in Latin America in 2022, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: /statistics/1071817/popularity-pantene-latin-america-consumer-reach-points/
