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Leading fast-moving consumer goods (FMCG) brands in China in 2024, based on Consumer Reach Points (in millions)

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Sources

Release date

August 2025

Region

China

Survey time period

2024

Supplementary notes

Consumer Reach Points are calculated by multiplying the population by the penetration rate and then by the number of consumer choices.

Citation formats

Most popular FMCG brands in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2025

Dairy brand **** ranked first for 12 consecutive years in Kantar Worldpanel's Chinese FMCG brand ranking. In 2024, the brand recorded nearly **** billion Consumer Reach Points.

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