*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Latin America: Palmolive brand popularity 2022, by country
In 2022, Brazil registered the highest brand popularity for Palmolive in Latin America, calculated in Consumer Reach Points (CRPs). The health and beauty brand received *** million CRPs in the Portuguese-speaking country, while Mexico, on the other hand, recorded only ** million Consumer Reach Points.
Latin America has been the most important region for Colgate-Palmolive's revenue since 2011.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Worldpanel. (August 7, 2023). Popularity of the brand Palmolive in Latin America in 2022, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1071602/popularity-palmolive-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Palmolive in Latin America in 2022, by country (in million Consumer Reach Points)." Chart. August 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1071602/popularity-palmolive-latin-america-consumer-reach-points/
Kantar Worldpanel. (2023). Popularity of the brand Palmolive in Latin America in 2022, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1071602/popularity-palmolive-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Palmolive in Latin America in 2022, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2023, /statistics/1071602/popularity-palmolive-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Palmolive in Latin America in 2022, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071602/popularity-palmolive-latin-america-consumer-reach-points/ (last visited July 26, 2026)
Popularity of the brand Palmolive in Latin America in 2022, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: /statistics/1071602/popularity-palmolive-latin-america-consumer-reach-points/
