In 2022, P/S was the most chosen FMCG brand in rural areas in Vietnam, having a penetration rate of **** percent, followed by Nam Ngu with a penetration rate of almost **** percent. P/S is a Unilever brand that specializes in dental care products.
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Kantar Worldpanel. (June 21, 2023). Most chosen FMCG brands in Vietnam's rural areas in 2022, by penetration rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1014925/vietnam-most-chosen-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. "Most chosen FMCG brands in Vietnam's rural areas in 2022, by penetration rate." Chart. June 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1014925/vietnam-most-chosen-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. (2023). Most chosen FMCG brands in Vietnam's rural areas in 2022, by penetration rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1014925/vietnam-most-chosen-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. "Most Chosen Fmcg Brands in Vietnam's Rural Areas in 2022, by Penetration Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2023, /statistics/1014925/vietnam-most-chosen-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel, Most chosen FMCG brands in Vietnam's rural areas in 2022, by penetration rate ÌÇÐÄÆƽâ°æ, /statistics/1014925/vietnam-most-chosen-fmcg-brands-rural-areas-penetration-rate/ (last visited August 04, 2026)
Most chosen FMCG brands in Vietnam's rural areas in 2022, by penetration rate [Graph], Kantar Worldpanel, June 21, 2023. [Online]. Available: /statistics/1014925/vietnam-most-chosen-fmcg-brands-rural-areas-penetration-rate/
