* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
In 2024, Coca-Cola was the leading fast moving consumer goods (FMCG) brand in Brazil with over *** million Consumer Reach Points (CRP), followed by Ypê with *** million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
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Kantar Worldpanel. (July 30, 2025). Leading fast moving consumer goods (FMCG) brands in Brazil in 2024 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Brazil in 2024 (in million Consumer Reach Points)." Chart. July 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. (2025). Leading fast moving consumer goods (FMCG) brands in Brazil in 2024 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Brazil in 2024 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2025, /statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Brazil in 2024 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/ (last visited July 31, 2026)
Leading fast moving consumer goods (FMCG) brands in Brazil in 2024 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, July 30, 2025. [Online]. Available: /statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
