*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology .
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Date of release is date of access.
Citation formats
Latin America: Colgate brand popularity 2024, by country
The US-American oral hygiene brand, Colgate, registered million Consumer Reach Points (CRPs) in Latin America in 2024. America has been the most important region for Colgate-Palmolive's revenue since 2011. Colombia reached over 91 (CRPs).
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Kantar Worldpanel. (March 24, 2026). Popularity of the brand Colgate in Latin America in 2024, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1071265/popularity-colgate-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Colgate in Latin America in 2024, by country (in million Consumer Reach Points)." Chart. March 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1071265/popularity-colgate-latin-america-consumer-reach-points/
Kantar Worldpanel. (2026). Popularity of the brand Colgate in Latin America in 2024, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1071265/popularity-colgate-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Colgate in Latin America in 2024, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2026, /statistics/1071265/popularity-colgate-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Colgate in Latin America in 2024, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071265/popularity-colgate-latin-america-consumer-reach-points/ (last visited July 24, 2026)
Popularity of the brand Colgate in Latin America in 2024, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, March 24, 2026. [Online]. Available: /statistics/1071265/popularity-colgate-latin-america-consumer-reach-points/
