The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Coca-Cola was the most chosen FMCG brand in Argentina in 2023, with million Consumer Reach Points (CRP). Ranking second was La SerenÃsima, with million CRPs, followed by Arcor, with **** million CRPs.
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Kantar Worldpanel. (June 11, 2024). Leading fast moving consumer goods (FMCG) brands in Argentina in 2023 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Argentina in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Kantar Worldpanel. (2024). Leading fast moving consumer goods (FMCG) brands in Argentina in 2023 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Argentina in 2023 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Argentina in 2023 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/ (last visited July 31, 2026)
Leading fast moving consumer goods (FMCG) brands in Argentina in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: /statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
