* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Citation formats
Latin America: Maggi brand popularity 2019, by country
In the Latin American region, the condiments and seasoning brand Maggi registered the highest popularity in Brazil, with *** million Consumer Reach Points (CRP). Ecuador was the second most important Latin American market for the food brand, with ** million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Maggi in Latin America in 2019, by Country (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2020, /statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/ (last visited July 25, 2026)
Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: /statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
