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In which advertising channels does a company best get your attention?

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Source

Release date

May 2018

Region

Sweden

Survey time period

January 10-15, 2018

Number of respondents

1,144 respondents

Age group

16-80 years

Method of interview

Online survey

Supplementary notes

* E.g. ads before online TV and YouTube videos.

This question was phrased by the source as follows: "Om ett företag vill ha din uppmärksamhet, i vilken/vilka kanaler är det lättast att nå dig?"

Multiple answers were possible.

Citation formats

Best advertising channels to reach individuals in Sweden 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, May 3, 2018
This statistic shows the results of a survey on best advertising channels to reach individuals in Sweden in 2018. During the survey period, ** percent of respondents stated that, should a company want to catch their attention, it would be the easiest to reach them via advertising via mail. In addition, ** percent of the surveyed Swedes claimed to be receptive to newspaper advertising.
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