includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast. Figures for periods prior to 2017 come from previous reporting.
Citation formats
Digital ad spending of the U.S. media industry 2016-2021
It was calculated that the media industry In the United States spent **** billion U.S. dollars on digital advertising in the country in 2019. According to market projections, the sector is estimated to spend a little over billion dollars in 2021.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (October 18, 2020). Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/430285/us-media-industry-online-ad-spending/
eMarketer. "Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)." Chart. October 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/430285/us-media-industry-online-ad-spending/
eMarketer. (2020). Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/430285/us-media-industry-online-ad-spending/
eMarketer. "Media Industry Digital Advertising Spending in The United States from 2016 to 2021 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2020, /statistics/430285/us-media-industry-online-ad-spending/
eMarketer, Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/430285/us-media-industry-online-ad-spending/ (last visited July 22, 2026)
Media industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) [Graph], eMarketer, October 18, 2020. [Online]. Available: /statistics/430285/us-media-industry-online-ad-spending/
