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Budget solutions used in multichannel advertising campaigns by pay-per-click marketers worldwide as of December 2023

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Source

Release date

April 2024

Region

Worldwide

Survey time period

November 2 to December 24, 2023

Number of respondents

581 respondents

Special properties

among PPC professionals

Method of interview

Online survey

Supplementary notes

Percentage points missing to a 100 percent are likely due to rounding.

Citation formats

Budget solutions used in multichannel advertising campaigns worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2025

During a December 2023 survey, ** percent of pay-per-click (PPC) marketers worldwide reported setting monthly limits in the ad platforms as their primary solution for managing multichannel advertising campaign budget. Internal or bespoke solutions followed at ** percent. Using scripts and having no solution for multichannel advertising campaigns were each selected by ** percent.

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