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How much of your personalization strategy have you implemented to date?

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Source

Release date

November 2016

Region

Worldwide

Survey time period

November 2016

Number of respondents

131 marketers

Supplementary notes

The source defines personalization as "[t]he ability to interact with each individual, at any moment, across all touch points, based on everything known about them."

Citation formats

Implementation of personalization in marketing 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 23, 2017
The graph shows data on the degree of implementation of personalization strategies in marketing worldwide as of November 2016. During a survey, ** percent of responding marketers stated they were just starting out with the implementation of their personalization strategies.
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