OVK (figures for internet are based on the OVK advertising statistic, i.e. including the segments search engine marketing and affiliate networks); Nielsen (media developmentof the listed media segments).
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Media mix share of advertising formats in Germany 2014
This statistic shows data on the share of advertising formats in the media mix in Germany in 2014. In the period of consideration, internet advertising had a gross advertising investment share of 27.6 percent, according to an OVK report. Television advertising had the highest share.
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OVK. (September 21, 2015). Share of advertising formats in the media mix in Germany in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK. "Share of advertising formats in the media mix in Germany in 2014." Chart. September 21, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK. (2015). Share of advertising formats in the media mix in Germany in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK. "Share of Advertising Formats in The Media Mix in Germany in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Sep 2015, /statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK, Share of advertising formats in the media mix in Germany in 2014 ÌÇÐÄÆƽâ°æ, /statistics/417465/advertising-media-mix-share-of-ad-formats-germany/ (last visited July 27, 2026)
Share of advertising formats in the media mix in Germany in 2014 [Graph], OVK, September 21, 2015. [Online]. Available: /statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
