including digital media (appearing in all formats on desktop and laptop computers, mobile phones, tablets, and other online devices) and traditional media (with magazines, newspapers, out-of-home, radio, and TV)
Supplementary notes
* Forecast.
Citation formats
Change in total advertising spending worldwide 2022-2028
In 2025, total advertising spending worldwide will rise an estimated *** percent, down from the forecast **** percent growth rate in the previous year. The source projected that the increase rate would fluctuate between and *** percent in the following three years.
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eMarketer (@eMarketer). (June 11, 2024). Change in total advertising spending worldwide from 2022 to 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/547881/ad-spend-growth-worldwide/
eMarketer (@eMarketer). "Change in total advertising spending worldwide from 2022 to 2028." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/547881/ad-spend-growth-worldwide/
eMarketer (@eMarketer). (2024). Change in total advertising spending worldwide from 2022 to 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/547881/ad-spend-growth-worldwide/
eMarketer (@eMarketer). "Change in Total Advertising Spending Worldwide from 2022 to 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/547881/ad-spend-growth-worldwide/
eMarketer (@eMarketer), Change in total advertising spending worldwide from 2022 to 2028 ÌÇÐÄÆƽâ°æ, /statistics/547881/ad-spend-growth-worldwide/ (last visited July 23, 2026)
Change in total advertising spending worldwide from 2022 to 2028 [Graph], eMarketer (@eMarketer), June 11, 2024. [Online]. Available: /statistics/547881/ad-spend-growth-worldwide/
