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Change in advertising spending in Sweden from 2018 to 2024

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Sources

Release date

January 2025

Region

Sweden

Survey time period

2018 to 2024

Special properties

only spending of member companies of Sveriges Mediebyråer

Supplementary notes

Figures preceding 2021 were retrieved from earlier publications.

Citation formats

Advertising spending change in Sweden 2018-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025
Due to the coronavirus outbreak, advertising spending in Sweden is declined by around ** percent in 2020 compared to 2019. In 2021, the expenditure bounced back, increasing approximately ** percent. A year later, the growth slow to *** percent.
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Overview

5

News media

5

TV & streaming

8

Advertising & marketing

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Books

4

Music

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Companies

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Topics

Advertising in SwedenAdvertising in the UKMedia usage in SwedenAdvertising in EuropeAdvertising in the Nordics
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