During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, it was found that ** percent of digital media investments was bought programmatically in 2019, up from percent in 2013. In 2019, global programmatic ad spend stood at *** billion U.S. dollars.
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World Federation of Advertisers, & IPONWEB. (August 20, 2020). Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, und IPONWEB. "Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019." Chart. August 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, IPONWEB. (2020). Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, and IPONWEB. "Share of Programmatic in Digital Media Investments According to Marketers Worldwide from 2013 to 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2020, /statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers & IPONWEB, Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 ÌÇÐÄÆƽâ°æ, /statistics/615957/share-mobile-programmatic-digital-ad-budget/ (last visited July 15, 2026)
Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 [Graph], World Federation of Advertisers, & IPONWEB, August 20, 2020. [Online]. Available: /statistics/615957/share-mobile-programmatic-digital-ad-budget/
