The source adds: "Display advertising consists of 4 different formats:
- Banners: IAB / non-IAB formatted banners, buttons and skyscrapers.
- Interruptive: rich media formats such as over the page and page take-over
- Online video: video pre-/mid-/post-roll
- Other: text links, native advertising, branded and sponsored content"
* As of 2016, native advertising was added. Moreover in 2016 banners are split in two categories: IAB Banners (42 percent) and Non-IAB Banners (10 percent).
Citation formats
Distribution of display advertising revenue in the Netherlands 2013-2016, by format
This statistic shows the distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format. As of 2013 the net display advertising revenue totaled *** million euro, of which roughly ** percent was realized by interruptive display formats.
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IAB (U.S.). (April 6, 2017). Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/542930/net-advertising-market-revenue-in-the-netherlands-by-format/
IAB (U.S.). "Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format." Chart. April 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/542930/net-advertising-market-revenue-in-the-netherlands-by-format/
IAB (U.S.). (2017). Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/542930/net-advertising-market-revenue-in-the-netherlands-by-format/
IAB (U.S.). "Distribution of Net Display Advertising Revenue in The Netherlands from 2013 to 2016, by Display Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Apr 2017, /statistics/542930/net-advertising-market-revenue-in-the-netherlands-by-format/
IAB (U.S.), Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format ÌÇÐÄÆƽâ°æ, /statistics/542930/net-advertising-market-revenue-in-the-netherlands-by-format/ (last visited July 31, 2026)
Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format [Graph], IAB (U.S.), April 6, 2017. [Online]. Available: /statistics/542930/net-advertising-market-revenue-in-the-netherlands-by-format/
