In 2025, paid search was the largest online advertising format in Spain, with an estimated expenditure of **** billion euros. In total, digital ad spend in Spain was estimated at **** billion that year.
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PwC. (February 16, 2026). Digital advertising spending in Spain from 2018 to 2029, by format (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC. "Digital advertising spending in Spain from 2018 to 2029, by format (in million euros)." Chart. February 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC. (2026). Digital advertising spending in Spain from 2018 to 2029, by format (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC. "Digital Advertising Spending in Spain from 2018 to 2029, by Format (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2026, /statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC, Digital advertising spending in Spain from 2018 to 2029, by format (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/458887/online-advertising-revenue-forecast-in-spain/ (last visited July 29, 2026)
Digital advertising spending in Spain from 2018 to 2029, by format (in million euros) [Graph], PwC, February 16, 2026. [Online]. Available: /statistics/458887/online-advertising-revenue-forecast-in-spain/
