The graph presents information on the percentage of Canadian consumers who were willing to share selected personal information with trusted brands as of ***. According to the findings, ** percent of responding Canadians would be willing to share their hone number with a trusted brand, while ** percent were inclined to share their social network access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Columbia University (Columbia Business School ), & Aimia (Institute). (October 27, 2015). Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ), und Aimia (Institute). "Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015." Chart. October 27, 2015. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ), Aimia (Institute). (2015). Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ), and Aimia (Institute). "Percentage of Consumers Who Were Willing to Share Selected Personal Data with Trusted Brands in Canada as of February 2015." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Oct 2015, /statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/
Columbia University (Columbia Business School ) & Aimia (Institute), Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015 ÌÇÐÄÆÆ½â°æ, /statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/ (last visited August 01, 2026)
Percentage of consumers who were willing to share selected personal data with trusted brands in Canada as of February 2015 [Graph], Columbia University (Columbia Business School ), & Aimia (Institute), October 27, 2015. [Online]. Available: /statistics/478373/canadians-willing-to-share-personal-data-with-trusted-brands/