According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
Citation formats
Most trusted brands in the nonprofits category in the U.S. 2022
St. Jude ranked first as the most trusted non-profit organization in the United States in 2022, with a net trust rating of 81.8 points. Make-A-Wish Foundation and American Heart Association followed, having scored 80.65 and 74.94, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult. (June 15, 2022). Most trusted brands in the nonprofits category in the United States as of 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult. "Most trusted brands in the nonprofits category in the United States as of 2022." Chart. June 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult. (2022). Most trusted brands in the nonprofits category in the United States as of 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult. "Most Trusted Brands in The Nonprofits Category in The United States as of 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2022, /statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult, Most trusted brands in the nonprofits category in the United States as of 2022 ÌÇÐÄÆƽâ°æ, /statistics/1376280/most-trusted-brands-nonprofits-category-us/ (last visited July 23, 2026)
Most trusted brands in the nonprofits category in the United States as of 2022 [Graph], Morning Consult, June 15, 2022. [Online]. Available: /statistics/1376280/most-trusted-brands-nonprofits-category-us/
