According to a survey in Spain, around ** percent of social network users said they trust a brand more if that company has a social media account. In contrast, only percent of users said they would have less trust in a brand that does not have a social media account.
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IAB Spain. (May 22, 2024). Perception of brands that have social networks profiles in Spain as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/773297/motivations-initials-by-the-what-the-users-they-followed-a-brand-in-spain/
IAB Spain. "Perception of brands that have social networks profiles in Spain as of March 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/773297/motivations-initials-by-the-what-the-users-they-followed-a-brand-in-spain/
IAB Spain. (2024). Perception of brands that have social networks profiles in Spain as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/773297/motivations-initials-by-the-what-the-users-they-followed-a-brand-in-spain/
IAB Spain. "Perception of Brands That Have Social Networks Profiles in Spain as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/773297/motivations-initials-by-the-what-the-users-they-followed-a-brand-in-spain/
IAB Spain, Perception of brands that have social networks profiles in Spain as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/773297/motivations-initials-by-the-what-the-users-they-followed-a-brand-in-spain/ (last visited August 03, 2026)
Perception of brands that have social networks profiles in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: /statistics/773297/motivations-initials-by-the-what-the-users-they-followed-a-brand-in-spain/
