* For example PageGrabber X and ScreenShift. **For example adhesion, billboard, filmstrip, pull and slider. The source does not provide information on the type of the survey or the date and sample number.
Citation formats
Digital ad recall by U.S. internet users 2015, by format and device
The graph shows information on digital advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had the highest recall on smartphones, with ** percent of respondents remembering those ads.
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eMarketer, & Undertone. (August 4, 2015). Digital advertising recall among internet users in the United States as of July 2015, by ad format and device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, und Undertone. "Digital advertising recall among internet users in the United States as of July 2015, by ad format and device." Chart. August 4, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, Undertone. (2015). Digital advertising recall among internet users in the United States as of July 2015, by ad format and device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer, and Undertone. "Digital Advertising Recall among Internet Users in The United States as of July 2015, by Ad Format and Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2015, /statistics/451176/digital-ad-recall-usa-format-and-device/
eMarketer & Undertone, Digital advertising recall among internet users in the United States as of July 2015, by ad format and device ÌÇÐÄÆƽâ°æ, /statistics/451176/digital-ad-recall-usa-format-and-device/ (last visited August 06, 2026)
Digital advertising recall among internet users in the United States as of July 2015, by ad format and device [Graph], eMarketer, & Undertone, August 4, 2015. [Online]. Available: /statistics/451176/digital-ad-recall-usa-format-and-device/
