| Characteristic | Very favourably | Moderate opinions | Not at all favourably | Don't know |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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December 2012
Canada
September 24th to November 21, 2012
408 respondents
Online interviews and survey
Question:How favourably or unfavourably do you react to the following words or phrases that are used commonly in advertising?
Downwardly Mobile With Debt represents those whose personal financial situation is somewhat worse/much worse than a year ago and who have more debt than savings, not including a mortgage
Very interested/not at all interested on a 1-9 scale, where 1 is not at all interested, and 9 is very interested
Base study n=1,600
Date of online focus group: September 24th to 26th, 2012
Date of online survey: November 6th to November 21st, 2012
