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Share of Generation Z consumers that noticed out-of-home (OOH) in Canada in spring 2023 and spring 2024

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Sources

Release date

November 2024

Region

Canada

Survey time period

Spring 2023 and spring 2024

Supplementary notes

The source does not provide information about the number of reports or their age. 

Citation formats

Out-of-home ad exposure in Canada 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

The share of Gen Z who sometimes noticed out-of-home advertising in Canada stood at percent in the spring of 2024, marking an increase from the previous year's value of percent.

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Topics

Digital out-of-home advertising in EuropeWord-of-mouth (WOM) marketing and advertising Advertising in GermanyProgrammatic digital out-of-home (prDOOH) advertisingPerception of gen AI use in advertising in the U.S.
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