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Comparison of net advertising revenues of traditional media in Germany in 2003 and 2023 (in million euros)

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Source

Release date

May 2024

Region

Germany

Survey time period

2003 and 2023

Special properties

after deduction of volume and unit discounts and agents commissions; before cash discounts unless otherwise stated, excluding production costs

Supplementary notes

The figures for 2003 were taken from a previous ZAW publication (Werbung in Deutschland 2012).

Citation formats

Advertising revenue of traditional media in Germany 2003 and 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 26, 2024

This statistic shows a comparison of the net advertising revenues of traditional media in Germany in 2003 and 2023. In 2003, outdoor advertising generated an advertising revenue of roughly *** million euros. By 2023, the net advertising revenue in this segment had increased to **** billion euros.

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