| Characteristic | Scale* |
|---|---|
| Polite & Knowledgeable staff | 8 |
| Speedy & Efficient Service | 8 |
| Comfortable account management | 8 |
| Clear & Transparent | 7.8 |
| Contact with bank at comfortable time | 7.6 |
| Broad product range | 7 |
| Appealing Brand | 6.9 |
| Personalised Services | 6.9 |
| Value for money | 6.9 |
| Competitive pricing | 6.8 |
| Ethical & Sustainable | 6.6 |
| Appropriate Recommendations | 6.6 |
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Source
Source
Release date
July 2014
More information
Region
United Kingdom
Survey time period
March 2014
Number of respondents
3,604 respondents
Age group
18 years and older
Special properties
Current account holders
Method of interview
Online survey
Supplementary notes
Customers rated various aspects of services provided by their banks, answering the question: ‘How important are the following factors to you when selecting a current account provider, and how well does your current provider deliver against these factors?’ by assigning a number out of 10.
* The bars show the ‘average’ score across the UK survey base.
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