In the United Kingdom’s restaurant industry, food deliveries and takeaways are the bread and butter of many businesses. With the recent emergence of online ordering companies dedicated to restaurant delivery, however, the market has entered a new era. Namely, online ordering has usurped takeaways, with overall
generally decreasing from 2018/19 to 2022/23. Meanwhile, the
grew from 16.6 billion British pounds in 2021 to 17.75 billion British pounds in 2023 and was forecast to reach nearly 28 billion British pounds by 2028.
What is the UK’s most popular takeaway food?
During a 2025 survey on the
most popular types of takeaway cuisines in Great Britain, Chinese cuisine took the number one spot, while Pizza came in second. Global brand Domino’s Pizza, operating in the UK under the master franchise Domino’s Pizza Group, is a major player in the pizza delivery market, offering customers the ability to order online as well as by phone. Since 2017, the
system sales of Domino’s Pizza Group in the UK and Ireland have generally increased year-over-year. In 2024, system sales reached over 1.5 billion British pounds.
Who are the biggest players in the online food delivery market?
When it comes to popularity, Uber Eats had the
highest favorability score of leading food delivery brands in the UK as of January 2025. However, according to a global consumer survey conducted in the country in March 2025,
Just Eat Takeaway.com was the most used online food delivery platform in the UK, with Uber Eats and Deliveroo taking the second and third spots, respectively. In the survey, it was found that 65 percent of respondents had used Just Eat within the past 12 months. Meanwhile, 54 percent of respondents used Uber Eats, and 52 percent used Deliveroo. In terms of
order volume, Just Eat Takeaway.com recorded a whopping 242 million orders in 2024 in the UK and Ireland alone.
What does the future hold for the UK’s restaurant delivery and takeaway market?
While it may appear that leading brands such as Just Eat Takeaway.com and Uber Eats have a firm hold on the UK’s restaurant delivery industry, there is always space for new companies to enter a growing market. This is especially true when considering that the three
leading factors for UK consumers when deciding on a restaurant delivery platform as of January 2025 were low fees, restaurant selection, and ease of use. While the first two factors may have more obstacles for emerging brands when it comes to competing with the big hitters, usability is a variable that forward-thinking companies can easily utilize to expand their customer base.
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