| Characteristic | 2011 | 2012 | 2014 |
|---|---|---|---|
| ‘My bank is trustworthy’ | 47.3% | 42.5% | 52.4% |
| ‘My bank is fair and transparent' | 42.9% | 41% | 51.2% |
| ‘My bank is ethical’ | 35.2% | 30.5% | 39.2% |
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Source
Release date
July 2014
Region
United Kingdom
Survey time period
2011 to 2014*
Number of respondents
3,604*
Age group
18 years and older
Special properties
Current account holders
Method of interview
Online survey
Supplementary notes
* Number of respondents in 2014 = 3,604 UK current account customers conducted in March 2014.
Number of respondents in 2012 = 4,009 current account customers in Great Britain, Northern Ireland the Republic of Ireland completed in October 2012.
Number of respondents in 2011 = 3,873 current account customers in Great Britain, Northern Ireland the Republic of Ireland completed in October 2011.
Report is translated.
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