* Forecast includes display (banners, rich media, video and other) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Citation formats
Mobile internet ad revenues of major global ad-selling companies 2015-2018
The statistic presents the net mobile internet advertising market share of major ad-selling companies worldwide from 2015 to 2018. Overall, the majority of mobile internet advertising revenues was generated by Google as the company accounted for approximately billion U.S. dollars in global mobile internet ad revenues in 2016 and is projected to reach billion U.S. dollars in worldwide ad revenues in 2018.
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eMarketer. (October 27, 2016). Mobile internet advertising revenues of major ad-selling online companies worldwide from 2015 to 2018 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/290634/mobile-internet-ad-revenue-share-of-major-ad-selling-companies-worldwide/
eMarketer. "Mobile internet advertising revenues of major ad-selling online companies worldwide from 2015 to 2018 (in billion U.S. dollars)." Chart. October 27, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/290634/mobile-internet-ad-revenue-share-of-major-ad-selling-companies-worldwide/
eMarketer. (2016). Mobile internet advertising revenues of major ad-selling online companies worldwide from 2015 to 2018 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/290634/mobile-internet-ad-revenue-share-of-major-ad-selling-companies-worldwide/
eMarketer. "Mobile Internet Advertising Revenues of Major Ad-selling Online Companies Worldwide from 2015 to 2018 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Oct 2016, /statistics/290634/mobile-internet-ad-revenue-share-of-major-ad-selling-companies-worldwide/
eMarketer, Mobile internet advertising revenues of major ad-selling online companies worldwide from 2015 to 2018 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/290634/mobile-internet-ad-revenue-share-of-major-ad-selling-companies-worldwide/ (last visited August 05, 2026)
Mobile internet advertising revenues of major ad-selling online companies worldwide from 2015 to 2018 (in billion U.S. dollars) [Graph], eMarketer, October 27, 2016. [Online]. Available: /statistics/290634/mobile-internet-ad-revenue-share-of-major-ad-selling-companies-worldwide/
