| Characteristic | Millennials | Non-Millennials |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
October 2011
More information
Region
United States
Survey time period
June 30 to July 14, 2011
Number of respondents
Millennials (19-29 years old): n=1,147; non-Millennials (30+ years old): n=1,135
Age group
19 years and older
Supplementary notes
During the survey, this question was posed as follows: "What value would a company need to provide to you for you to share personal information about your purchases, lifestyle, age, income, personal preferences and other information?"
Citation formats
