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Most important features of loyalty programs in Great Britain as of May 2024

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Source

Release date

July 2024

Region

United Kingdom (Great Britain)

Survey time period

May 15 to 22, 2024

Number of respondents

1,019 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Original question: "Please rate the importance of the following features of loyalty programs on a scale of 1 to 5, where 1 is not important at all and 5 is extremely important (% of British adults who rated each benefit as 4 or 5)"

Citation formats

Most important features of loyalty programs in Great Britain 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 9, 2025

During a May 2024 survey conducted in Great Britain, ** percent of adults considered the ease of redeeming rewards an important feature of loyalty programs. Over ** percent of British consumers placed importance on privacy and security of personal information.

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