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Share of organizations from consumer products and retail industry using data in 2020, by usage level

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Source

Release date

May 2021

Region

Worldwide

Survey time period

August 2020

Number of respondents

1,004 respondents

Special properties

technical and business executives from 100 CPR organizations*

Supplementary notes

*organizations with at least 1 billion USD in revenues.

Citation formats

Data usage in consumer products and retail industry 2020

Published by
F. Watty,
Sep 14, 2021

A global survey from showed that retail companies were lagging behind consumer products enterprises in the use of data. The gap was significant in the automation of processes and in data collecting: only ** percent of retailers automated data collection, against ** percent of consumer goods companies. However, one in **** organizations in both categories reported to have implemented practices involving data engineering, machine learning, and DevOps.

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