This statistic shows the reported level of importance that brand marketers place on trade shows, conferences, conventions and channel events in the United States in 2013. The statistic shows that ** percent of respondents reported finding events still very valuable to their target customer markets, while ** percent said events were essential to doing business.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
E2MA, & CMO Council, & MarketingCharts. (April 23, 2013). How important are trade shows, conferences, conventions and channel events in your target customer markets? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/257612/importance-of-events-to-marketers-in-the-us/
E2MA, und CMO Council, und MarketingCharts. "How important are trade shows, conferences, conventions and channel events in your target customer markets?." Chart. April 23, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/257612/importance-of-events-to-marketers-in-the-us/
E2MA, CMO Council, MarketingCharts. (2013). How important are trade shows, conferences, conventions and channel events in your target customer markets?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/257612/importance-of-events-to-marketers-in-the-us/
E2MA, and CMO Council, and MarketingCharts. "How Important Are Trade Shows, Conferences, Conventions and Channel Events in Your Target Customer Markets?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2013, /statistics/257612/importance-of-events-to-marketers-in-the-us/
E2MA & CMO Council & MarketingCharts, How important are trade shows, conferences, conventions and channel events in your target customer markets? ÌÇÐÄÆƽâ°æ, /statistics/257612/importance-of-events-to-marketers-in-the-us/ (last visited August 06, 2026)
How important are trade shows, conferences, conventions and channel events in your target customer markets? [Graph], E2MA, & CMO Council, & MarketingCharts, April 23, 2013. [Online]. Available: /statistics/257612/importance-of-events-to-marketers-in-the-us/
