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Mobile app display advertising viewability rates in selected countries worldwide in 1st half 2021

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Source

Release date

April 2021

Region

Worldwide

Survey time period

H1 2021

Citation formats

Mobile app display ad viewability rates worldwide 2021, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 19, 2021
In the first half of 2021, the global viewability rate of mobile app display ads stood at **** percent, meaning more than ** percent of display ads displayed in apps were in view in the measured period. Among the surveyed ** countries, five had viewability rates higher than the world's average at that time.
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