In 2024, an estimated **** trillion South Korean won were spent on search advertising in the South Korean mobile advertising sector. Spending on mobile display advertising pulled ahead of mobile search advertising in 2017. This trend reversed in 2022.
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KOSIS. (June 10, 2025). Spending on mobile advertising in South Korea from 2015 to 2023 with forecasts up to 2025, by type of advertisement (in billion South Korean won) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS. "Spending on mobile advertising in South Korea from 2015 to 2023 with forecasts up to 2025, by type of advertisement (in billion South Korean won)." Chart. June 10, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS. (2025). Spending on mobile advertising in South Korea from 2015 to 2023 with forecasts up to 2025, by type of advertisement (in billion South Korean won). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS. "Spending on Mobile Advertising in South Korea from 2015 to 2023 with Forecasts up to 2025, by Type of Advertisement (in Billion South Korean Won)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Jun 2025, /statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS, Spending on mobile advertising in South Korea from 2015 to 2023 with forecasts up to 2025, by type of advertisement (in billion South Korean won) ÌÇÐÄÆÆ½â°æ, /statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/ (last visited July 23, 2026)
Spending on mobile advertising in South Korea from 2015 to 2023 with forecasts up to 2025, by type of advertisement (in billion South Korean won) [Graph], KOSIS, June 10, 2025. [Online]. Available: /statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/