China: media weekly consumption time by type 2025| ��ƽ��

Average weekly time consuming and interacting with media among internet users in China as of 2nd quarter 2025, by type (in hours.minutes)

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Release date

November 2025

More information

Region

China

Survey time period

Q2 2025

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The average weekly time includes all devices. Usage of different devices and consumption of different media may occur concurrently. Television includes broadcast (linear) television and content delivered via streaming and video-on-demand services. Press includes online as well as physical print media. Broadcast radio does not include internet radio.

Citation formats

According to a survey conducted in 2025, watching any type of online video was the most used type of media, with a weekly average of **** hours and ** minutes. Traditional media has seen a decline as digital platforms rise in popularity.

The multi-functionality of social media

Social media has significantly contributed to this downward trend. The convenience, immediacy, and engagement offered by social media have become preferred sources of information and entertainment, resulting in reduced viewership for television and diminished readership for press media.

Audio streaming on the rise

On the other hand, music streaming and podcasts have gained traction with services like KuGou Music and Ximalaya catering to the demand for on-the-go, diverse audio content. These shifts are largely due to the rapid adoption of smartphones, improved internet infrastructure, and the increasing desire for immediate, tailored content.