The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
Citation formats
Ad spend of selected beverage brands in the U.S. 2022
In 2022, The Coca-Cola Company and PepsiCo spent the most on measured advertising of their popular sugary drinks In the United States. That year, Coca-Cola spent *** million U.S. dollars on measured advertising for its flagship beverage, Coke. Meanwhile, PepsiCo invested *** million dollars in promoting Pepsi.
A global leader in the beverage industry
Established in 1892, The Coca-Cola Company was among one of the largest companies in the world by market capitalization in 2023. That year, the company's market capitalization amounted to nearly *** billion U.S. dollars. Its rival, PepsiCo, followed with a market capitalization of *** billion dollars. In 2022, the beverage industry giant globally generated net operating revenue of ** billion dollars. In 2021, the respective figure was nearly ** billion dollars.
PepsiCo spends big on ads to compete
In 2022, PepsiCo’s ad expenditures in the United States reached approximately *** billion dollars. The company underwent a logo redesign in 2009, estimated to cost around *** million U.S. dollars, aiming to have a more modern, simplified appeal. It could be that higher marketing budgets will increase its chances, but there will be a tough battle, as loyal fans of either brand are unlikely to switch to the other.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Advertising Age. (June 26, 2023). Advertising spending of selected beverage brands in the United States in 2022 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age. "Advertising spending of selected beverage brands in the United States in 2022 (in million U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age. (2023). Advertising spending of selected beverage brands in the United States in 2022 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Beverage Brands in The United States in 2022 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age, Advertising spending of selected beverage brands in the United States in 2022 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/ (last visited July 31, 2026)
Advertising spending of selected beverage brands in the United States in 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
