The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
Citation formats
Ad spend of selected household product brands in the U.S. 2022
In 2022, P&G's household products brand Downy recorded an ad spend of *** million U.S. dollars in the United States. Another brand of P&G, Tide, came second with an ad spend of nearly *** million dollars.
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Advertising Age. (June 26, 2023). Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. "Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. (2023). Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Household Product Brands in The United States in 2022 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
Advertising Age, Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/ (last visited August 04, 2026)
Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/261954/ad-spend-of-selected-household-product-brands-in-the-us/
