In 2023, the real estate and construction sector contributed ** percent to out-of-home advertising expenditure in India. This was followed by the organized retail sector with an increase in its ad expenditure share compared to the previous year. Meanwhile, FMCG dropped to fourth place while consumer services saw an increase in its ad spend, thus surpassing FMCG.
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EY, & FICCI. (March 12, 2024). Out-Of-Home advertising expenditure distribution across India in 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, und FICCI. "Out-Of-Home advertising expenditure distribution across India in 2023, by category." Chart. March 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, FICCI. (2024). Out-Of-Home advertising expenditure distribution across India in 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, and FICCI. "Out-of-home Advertising Expenditure Distribution across India in 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2024, /statistics/1391394/india-ooh-ad-spend-share-by-category/
EY & FICCI, Out-Of-Home advertising expenditure distribution across India in 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1391394/india-ooh-ad-spend-share-by-category/ (last visited July 22, 2026)
Out-Of-Home advertising expenditure distribution across India in 2023, by category [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: /statistics/1391394/india-ooh-ad-spend-share-by-category/
